- Tesla removes the $ 70,000 cybertruck from its configurator
- With all its most desirable assets, it does not sell well
- The Division pick-up has had one of its slowest years to date
Tesla has removed the cheapest cybertruck variant of its online configurator based in the United States, leaving only models with all-wheel drive and cyberbeast for sale.
Launched only less than five months ago, the long-range rear tensile option (RWD) was at the price of $ 69,990 (around £ 51,000 / 105,000 in), undercoigning the rest of the range of $ 10,000.
This decision was designed to increase absorption and stimulate sales of division pick -up, but the company’s decision to delete it so early seems to suggest that it has had the opposite effect.
Even during the launch, many potential buyers reversed contempt on the decision to release a cheaper option, declaring that most of the desirable assets had been withdrawn, while financial savings were not excellent enough to compensate for the compromise.
As a reminder, the RWD variant has removed an engine, which makes it much less powerful than the models of all -wheel drive and cyberbeast. Tesla has also chosen to eliminate active air suspension and popular power outlets in the bed, adding an annoying manual coverage – as opposed to the motorized version – and tiny 18 -inch wheels.
As is the case with the updates of the Tesla model of models, the Californian company has chosen to delete the cheapest cybertruck quietly from its configurator.
Those who are now disconnecting will notice that the full model of $ 79,990 (without the federal tax credit model of $ 7,500 applied) is the entry into the range, with cyberbeast costing $ 114,990.
Tesla high -end pushes with sales slide
The Cybertruck has experienced one of its worst years recorded so far, explaining only 4,306 units in the second quarter of 2025, according to Cox Automotive.
In 2024, Tesla recorded 39,000 sales, which made it the best-selling electric van for sale in the United States, but these figures slipped and this year, it was improved by the GMC Hummer EV and Ford F-15 Lightning, both sold in relatively tiny numbers.
Whatever way you look at it, the figures simply do not correspond to the 250,000 units per year that the company initially declared that it would produce, Musk even suggesting that the company had the capacity to produce 500,000. I am sure it is happy that it did not do it.
In addition, the American electric vans as a whole is in difficulty, RAM recently announcing that it had abandoned its plans to publish its own EV, citing a low demand.
While Tesla sales take a hit throughout the range, the company slowly pushed the prices of its more premium offers, the Model S and the Model X receiving both a compulsory luxury package which increased the price of the sticker of $ 10,000 earlier this year.
So maybe the Cybertruck decision was made in accordance with this tactic – clearly defining its stool as a premium product.
But where the stainless steel giant could have proven an instant success of public relations and marketing, to make the front page of the native newspapers and to educate the brand beyond the first Converts EV, it was not up to the media threshing.
In fact, Tesla has never managed to sell a little more than 40,000 units of the vehicle in a single year when things went well, and since then, the model itself has become a focal point for the anti-TESLA demonstration.
Throw in the mixture the many recall problems, the removal of the battery pack package and the promise of inductive load, and it seems that even Tesla has admitted its defeat.
We have contacted the company to comment, but so far, we have not had an answer.
