With a hybrid work now a common policy for organizations around the world, more attention is in the process of being carried out by companies providing the tools to ensure that workers remain productive, wherever they are.
Speaking during the company’s logi work event in London, Hanneke Faber highlighted his goal of supporting: “The future of work – working more intelligently, living better, growing faster.”
This is part of this through the latest products, including its new MX Master 4 Master mouse, but Faber also wanted to mention the role that humans play in the success of the company.
Reason to be
“Our mission is quite simple, extending human potential to work and game … Our raison d’être is to improve people a little,” FABER told participants.
Faber has described three main macro trends in the technological industry with regard to the work that Logitech does, noting: “We sell work – we aim to be a model of working methods … (but) our work in this space is never done – we always think in the future of work … but success is never final.”
These trends include what she called “the certainty of uncertainty”, because companies of all sizes adapt to changing trends around the world, even if global IT expenses continue to increase.
“There is all the reasons to see the opportunity,” noted Faber, “but the best companies will be those … who are agile, take advantage of an environment constantly evolving.”
“Today is probably the slowest day of the rest of our lives.”
The other trends concerned AI and the work of anywhere, Faber noting how the two were ready to play an important role for a company like Logitech.
AI needs equipment to learn, she noted, stressing how humans interact with chatbots and agents using accessories such as microphones, webcams, keyboards and mice.
“The material is the eyes, ears and hands of AI,” she said, describing these products as the “sensory layer of AI”.
The AI now playing such a full role in jobs in all areas, companies will have to offer attractive spaces to attract the best AI talents, noted Faber – which includes the offer of the best equipment.
Most companies now adopt hybrid work, FABER revealing research stating that more than 75% of people say they work in different places now – a trend that is no longer just for office employees.
“The work should be optimized, it doesn’t matter where workers are,” she noted, “this is no longer the number of technological tools, it is the amount of friction that they delete.”
