- Adobe unveils new AI Foundry service for businesses
- The platform will enable personalized AI models designed around a company’s intellectual property
- Ads and campaigns can be easily adapted, modified and transferred
Adobe has launched a new service offering businesses the ability to train personalized, bespoke AI models on their own intellectual property and brand.
The new AI Foundry service seeks to offer unparalleled customization when it comes to AI models, especially as businesses look to differentiate themselves in this new era.
The move should also help companies and AI model creators avoid potentially damaging legal issues related to the misuse of corporate intellectual property by LLMs or other services.
Adobe AI Foundry
Foundry’s custom templates, which can produce text, images, videos and more, will be built from Adobe’s Firefly AI templates, with the added bonus of additional customization.
The company says its launch was driven by enterprise customers wanting more sophisticated, custom versions of Firefly. Adobe will work with its client before releasing a template, to ensure all parameters are met and no boundaries are crossed.
This will set it apart from companies that choose to work with LLMs such as OpenAI, Anthropic or Google models, as you can simply connect to them via an API.
For example, the company can use the model to adapt an advertisement for a range of different markets or languages without having to start from scratch each time.
The right advertising will be able to maintain a consistent “look” from the company and will be created much more quickly. It can then also be adapted to fit different channels, allowing for a much smoother marketing campaign, while saving time and money.
Adobe has already signed Home Depot and Walt Disney Imagineering, Disney’s research and development arm for its theme parks, as its first clients – the latter proving a potentially intriguing use case in the future.
