- WP Engine Moves Agency Talent In-House to Accelerate Publishing Product Development
- Big Bite Agency Services End as Engineers Join WP Engine Directly
- Deal deepens WP Engine’s reliance on WordPress for large-scale media operations
WP Engine announced the acquisition of Big Bite, a long-time agency partner known for its work with major media organizations.
Big Bite has spent over a decade building custom writing platforms, editorial workflows, and publishing tools for international publishers.
Its past clients include large media groups and technology magazines that rely on large-scale, complex content operations.
WP Engine absorbs Big Bite
The deal demonstrates WP Engine’s interest in strengthening its in-house publishing expertise rather than relying solely on relationships with external agencies.
As part of the transaction, WP Engine will close Big Bite Agency operations, ending its role as an independent service provider.
WP Engine expects the entire team to join its engineering organization, where they will focus on building and refining publishing products.
The company says the move is aimed at improving the solutions available to enterprise clients and agency partners, as the focus appears to be on internal product development rather than ongoing consulting work with clients.
“Today’s acquisition furthers WP Engine’s commitment to providing publishers with products that enable them to create, organize and share content more effectively,” said Ramadass Prabhakar, Chief Technology Officer at WP Engine.
“Together, we have successfully aligned our capabilities to support some of the world’s largest publishers, including ITP Media Group, and we are uniquely positioned to bring to market intelligent, purpose-built software solutions for agency partners and publishers that will improve the way they deliver digital content and optimize workflows.”
WP Engine operates as a premium provider within the broader WordPress ecosystem, offering managed web hosting and related services.
The company has long promoted WordPress as a flexible option for large organizations, despite ongoing debates over whether it is considered the best CMS for demanding enterprise use cases.
By absorbing Big Bite’s publishing specialists, WP Engine strengthens its commitment to WordPress hosting for high-traffic media businesses with complex editorial needs.
That said, this acquisition reduces Big Bite’s independence while concentrating its expertise within a single vendor’s platform.
This consolidation could limit the choice of publishers who previously worked with Big Bite on different infrastructures, but both companies seem happy with the agreement.
“We are excited to bring our two organizations together to unlock growth and develop unique product offerings for digital agencies and brands that partner with WP Engine,” said Jason Agnew, Chief Technology Officer and Co-Founder of Big Bite.
“By joining forces in engineering, we can deliver even greater value to WP Engine partner agencies looking to improve their publishing capabilities. »
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