Grant Cardone, a multi-billionaire real estate investor, said Wednesday he added another $100 million in bitcoin as part of a strategy combining the asset with income-generating real estate, during a fireside chat at Consensus Miami 2026.
“We just added another $100 million in Bitcoin,” Cardone said, describing a recent real estate transaction in which BTC was combined with $235 million in assets, a hybrid strategy he believes will outperform real estate investment trusts (REITs).
Cardone said traditional real estate investment trusts are structurally limited. “These companies will never be able to hold Bitcoin on their balance sheet,” he said. “We believe that by combining real estate and bitcoin […] I will get a return between 22 and 32%.
The real estate investor said the latest allocation builds on an earlier Bitcoin purchase made in 2025, when Cardone Capital added 1,000 BTC to its balance sheet, a position valued at just over $100 million at the time, bringing the firm’s total Bitcoin exposure to around $200 million.
The real estate mogul said the structure combines two types of assets within a single investment vehicle. “I have two assets that we just merged into an LLC,” Cardone said.
He explained that the approach is also to introduce new investors to Bitcoin. “Eighty percent of the people who invested in this fund don’t own any bitcoin,” he said, adding that the strategy does not involve placing real estate directly on the blockchain rails.
“I’m not putting real estate on the blockchain,” Cardone said. “All I do is buy a bunch of bitcoins and put them in the discount gap.”
However, in February, in an article At the time, he also said the company aimed to become a market leader in large-scale asset tokenization.
At Consensus, Cardone explained that his hybrid strategy combines stable cash flow and exposure to bitcoin. “If bitcoin goes to zero, I won’t get rid of real estate.” He said the combined model aims to compete with existing real estate structures. “I’m going to tear [their] face off,” referring to competing investments without exposure to bitcoin.
