- Ultrahuman is experiencing production issues with Ring Pro
- Kickstarter backers wonder when they’ll get their ring
- August 10 is the new expected date but it is far from guaranteed
Ultrahuman is no stranger to producing some of the best smart rings, but even that couldn’t protect them from the outpouring of disappointment and frustration that occurred after informing Ring Pro Kickstarter backers that shipments were once again delayed.
Customers took to Reddit to share their displeasure after u/enzolecorbeau started a thread sharing a screenshot of Ultrahuman’s official post. In it, Ultrahuman states that shipments “are now expected to begin on August 10.”
Kickstarter backers were expecting to receive their orders in June, and this latest delay isn’t the first. A single delay is one thing, but now it’s happened multiple times, backers are starting to be vocal about the fitness tracker’s continued delays.
One Reddit user was upset that the unit was sent to “influencers” and not “people who paid money.” Others report that they have requested cancellations but to no avail.
It’s not all negative, however, with one Reddit user hoping the lag is due to battery “as that would mean they may be looking to improve it.”
Ultrahuman doesn’t mention battery but blames the delays on issues encountered while scaling production. Ultrahuman states that they “take extra precautions to ensure that every Ring PRO meets the quality and experience standards we have set for it.”
Their commitment to quality is not a bad thing. They continue: “Each ring is individually crafted with a high level of precision and care – from finishing to final quality checks – and this process is taking a little longer than initially anticipated.”
Ultrahuman has always delivered before
Ultrahuman has run Kickstarter campaigns for its Ring and Ring Air devices and has faithfully fulfilled orders for both.
In reality, projects funded by crowdfunding often experience delays. For Ultrahuman, the challenge of manufacturing a titanium monocoque with a cross-sectional safety device in mass This undoubtedly contributes to delays – the last thing Ultrahuman will want is to ship a ring with problems, especially since smart ring problems can prove dangerous.
Customers are more likely to forgive the brand for a shipping delay than receiving a device with issues. A botched product release could damage customer trust and spell the end of the wearables brand.
None of this will appease the community of people who expected to receive their ring in June and are still waiting. Only time will tell when Ultrahuman will begin carrying out these commands.
We have reached out to Ultrahuman and will update this story when we receive a response.
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