- Cloudflare increases image verification capacities by adding C2PA
- The initiative of authenticity of the content provides a mine of information to prove legitimacy
- Verification helps support creatives and eliminate false news
In an effort to help web users check the authenticity of online images and get the credit they deserve, Cloudflare has added a major certification tool to its platform.
The company has integrated the coalition for content provenance and authenticity (C2PA) in the Cloudflare images, allowing creators to preserve the entire chain of origin through its network, including details such as which created the image, how they ‘created and its publishing history.
By writing on the update, Cloudflare Head of Ia Control, Privacy and Media Products will be expressed the importance of giving creators credit for their work, comparing digital origin to authenticity and art history in Museums and galleries.
“If you help make sure that an artist or content creator gets credit for his work, this exhibition could lead to more career opportunities,” added Allen.
In addition to supporting creatives, Cloudflare also wishes to help the public check the authenticity of the images that appear in press articles, in order to prevent the spread of false news.
Nicknamed “Content Creendentials”, the system was developed in 2019 by the Authenticity Initiative content (CAI), with Adobe among its co-founders. Meanwhile, Allen, then a VP of Adobe, started Cai and C2PA.
The CAI, which has “restored confidence and transparency in the AI era”, counts the BBC, the New York Times, PK Press Club, Nikkei and the Wall Street Journal among its media members. Photography companies like Nikon, Leica and Canon are also members.
It works by creatives who choose to attach content identification information to their photography, which is stored using JUMBF (JPEG Universal Metadata Box). Now that the system is supported by the Cloudflare networking giant, metadata can be preserved further as the content is shared online.
Users can switch to “Keep content identification information” from images> Transformations> Cloudflare dashboard area.
“We are delighted to continue to associate ourselves with Adobe and many other organizations to extend support for preserving content references in our products and services,” added Allen.
