- LinkedIn says that video creation increases 2x faster than other publication formats
- An improved complete viewer was added to Linkedin on the desktop
- Creators can also see even more detailed analyzes
Linkedin has changed some of its video settings and tools to help creators reach a larger audience and better understand performance.
Noting an increase of 36% of one year to the other of the video watch hour on the site, product director for video, games and Moonshots, Lakshman Somasundaram, said that the creation of videos increases twice the rate of other position formats.
Since the summer of 2024, vertical videos have been displayed in a full screen experience, and the platform has also experienced a new module ‘Videos for You’ in the home screen flow – and this last setting up Day now also brings these two features to office environments.
Linkedin bets on videos
“We work hard for the videos you publish to be noticed, we see and you get the success you are looking for,” added Somasundaram.
Subtle changes have also been made to the way search results display the relevant content, which now includes videos in a sliding carousel.
While content creators can (and make) monetize their videos on other platforms, Somasundaram has expressed understanding of the reasons why LinkedIn users use the platform in the first place – they want more followers, requests information on service offers and currencies that can lead to career opportunities.
The full screen video player has been updated with a clearer tracking button and a profile preview to give the settings quick monitoring of the creator, where they can display other videos without leaving the player.
For creators, average surveillance times have been added to the Analytics page, which also includes prints, total views and commitment.
Despite the forge in its own way as a commercial and employment networking platform, armed with increasing amounts of AI and Microsoft backup, LinkedIn always publishes updates to maintain it on radars of other users social media.
For the future, Somasundaram indicated that more updates of the features would continue throughout 2025 while the platform plunges even more into the video, after the mounting pressure of Tiktok and Instagram.
