- Apple made its debut on a personalized Apple Correct for each of the 30 MLS teams
- The new designs fell from the 30th season of Major League Soccer
- Apple’s World Sports Marketing Manager indicates that the logos reflect the Visual identity of each of the 30 clubs
The 30th season of Major League Soccer is about to start, and thanks to the League partnership with Apple, you can broadcast each match without any object via a MLS Season Pass subscription on Apple TV, one of the Best streaming services around.
In addition, to recognize the birthday season beyond the start of a new show and the crowd of the crowd with a new documentary, Apple takes a pen to its logo – a very rare event. Apple puts a new turn on the Apple TV logo, well, in fact, 30 fresh laps, one for each team of Major League Soccer.
This means that Lionel Messi and his teammates on Inter Miami CF wear an Apple logo with a pink tracking star and zebra stripes, while Emil Forsberg of the Apple TV logo of the New York Red Bulls is a gold, red, red, red, red, red and white. Each player will wear the personalized Apple TV patch on the left round of his player kits for the whole 2025 season. It is 30 recreation of the Apple logo, and Techradar discussed with Emeka Ofodile, the world’s world sports marketing chief, About this personalized treatment.
“While we are approaching the 2025 season, we had a collectively brainstorming how to celebrate this historic season in a memorable way. Apple’s creative spirits have developed the concept, which seemed authentic for MLS and partnership and as the ideal way to commemorate the milestone of the 30th season, “said Ofodile. The tailor -made nature of everyone really captures the jerseys, the logo and the overall brand of each team. This leads to a colorful vision of the Apple logo, which goes beyond the first days, Rainbow Apple and even the personalized invitations sent normally for an Apple special event.
On the reason why the time was the right time to make a new turn on the logo, Ofodile called the 30th anniversary and said: “We wanted to nod with the incredible visual identity of each of the 30 clubs.” Although the individual conceptions were made internally at Apple, she was also collaborative with the teams: “We worked in close collaboration to ensure that the conceptions felt authentic for each club and that the comments were really positive” , explained Ofodile.
For the moment, the personalized fixes are just on the kits of the players, which means that to spot them, you will have to monitor the players on the field, the professional photography of the games or even the profile photos of the player. We share some of them in the gallery below. It would be nice to see these personalized badges included in live shows, however, and we asked ordile on this subject or where Ause Aphe plans to include them.
“The kits of players will be the main ones that fans will be able to see this collaboration in MLS PASS season. We also explore fun ways to highlight this collaboration, including in our popular studio shows and on social networks, “said Ofodile. It seems that we have to keep an eye on the emissions and have produced content to see if the badges appear. Who knows, they could end up being a larger part of the teams represented in playoffs later this season, the League Cup tournament or in the star match.
Ofodile shared that Apple focuses on the search for creative means to associate with Major League Soccer, and clearly, the customs of the logo come from this work. It is a really fun approach and for fans of sport as well as Apple, it really allows to shine creativity. We have also seen Apple extend MLS to some of its other services, including the locations around stages in Apple Maps and personalized reading lists in Apple Music; Ofodile shared that “we are delighted to continue to explore new opportunities to start fans and develop the League Fandom throughout the season.”
It seems that these fixes on Apple TV sleeves could be the start, and if it is an index on other current projects, it will be an exciting season. For my part, I am delighted to see the Apple and Apple TV One logo has turned in some different styles.
Let us know what your favorites are in the comment below, and you can connect to the first match of the 2025 season between Inter Miami CF and the New York City FC at 2:30 p.m. on February 22, 2025, on the pass of the MLS Apple TV season.
If you subscribe to Apple TV Plus, MLS season Pass is $ 12.99 per month and $ 79. Otherwise, it’s $ 14.99 per month or $ 99 for the season. You will have access to each game more analyzed via emissions, a rear game library and documentaries that can be broadcast from many devices – mainly wherever Apple TV is available. This now includes Android phones, as the Apple TV application for Android has also launched it.
