Meghan Markle received good news before her Netflix cooking show, with Love, Meghan, and his lifestyle brand, as always.
According to a public relations expert, the Instagram of the Duchess of Sussex could become a major revenue source if it continues to publish regularly.
Since he launched his account on New Year’s day, Meghan has shared personal moments on his social networks which include behind -the -scenes clips of Invictus Games and time with his children.
Speak with L’ExpressRenae Smith, specialist in public relations, said that Meghan went from a royal image to a more influencer style, which could open doors for brand offers.
“This is where things become interesting,” she said. “Meghan moves away from the more reserved and royal image and leans in a style of content that reflects influencers rather than public figures.”
The expert added: “This change is not an error – it is actually much more aligned with its natural brand.”
“If she continues to publish regularly and create a commitment, brand offers are absolutely on the table. At 1.9 million followers, she falls into the category of mega-influencers.
“Industry standards suggest that influencers at this level can drop from £ 8,000 ($ 10,000) to £ 12,000 ($ 15,000) per sponsored position, according to the commitment.
“This number could go even higher for premium collaborations in its areas of interest, especially in the lifestyle, well-being and beauty sectors.”
