- Confidence in data management decreases in almost all sectors, the report finds the report
- Thales says that young consumers are less likely to trust organizations
- 96% of consumers do not trust social media companies with their data
2025 experienced a “universal decrease in the confidence of digital services” compared to the period last year, said new research
Of the 14,000 consumers interviewed in the Thales 2025 digital trust index report, the bank was the first industry named as regards consumers who trust the most when they share their personal information, although with an approval rate of 44%.
There are relatives and health care, with 41% and 40% respectively, an interesting observation considering millions of users has been affected by data violations in the health care industry in recent months.
Data confidentiality concerns
Beyond the first three, the results become much more worrying. Insurance companies rank fourth, with only an approval rate of 24% – and at the bottom of the scale, social media and media organizations have only 4% and 3% – which means that users are massively lacking in their data security within these sectors.
This represents a decline, in annual shift for each industry, with the exception of government organizations, and, with concern, there is a significant difference in the way older and younger consumers feel, with 51% of the more than 55s expressing confidence, but only 32% of consumers of the Z generation.
Other recent research has revealed that more than 70% of websites share your personal data with third parties, even if you do not consent, so when associated with apparently constant data violations, it cannot be too surprising that consumer confidence slips.
“Global trust in digital services decreases or remains at the best stagnant, even among the highly regulated industries,” said Sébastien Cano, vice-president of cybersecurity products at Thales.
“An area that did not stagnate is the landscape of threats. Consumers are more aware than ever online threats, and the consequences of their data falling into bad hands. As cybermenaces evolve, consumer skepticism, and brands must continually adapt their security measures to stay in advance and reconstruct confidence. ”
