In a historic movement to redefine the reservation of airlines, Qatar Airways launched a conversational booking experience powered by AI. Travelers can now secure effortless flights by initiating a natural dialogue with Sama, the AI travel companion in the airline.
Sama, already a familiar figure of the immersive virtual reality platform of Qatar Airways, Qverse, now invokes a new land with a conversational flight reservation system. Transparent replacement of traditional online forms, SAMA transforms booking flights into an intuitive, engaging and personalized interaction.
Unlike traditional automated systems, SAMA is designed to reproduce the ease and clarity of a human conversation. Travelers can start their booking course from any point – that the destination, the date or the details of the passengers. Sama intelligently adapts the recommendations based on user preferences, suggesting popular destinations, optimal travel dates or even developing personalized travel routes.
For travelers, reserving with Sama is like a personal travel agent to be available at hand. It guides users at each stage, intuitively refining the flight options in real time, improving convenience and considerably simplifying the whole booking experience.
This innovation represents Qatar Airways’ commitment to push the limits of customer service by transparently mixing advanced technology with personal human touch, fundamentally transforming the way customers interact and perceive the brand.
Beyond the reservation: SAMA, the digital brand ambassador
Already known through the Qatar Airways immersive qverse experience, Sama extends its role to inspire travelers as a digital brand ambassador on social networks. Thanks to its Instagram presence, @SamaTHEMOVE, it connects with travelers by sharing real ideas, travel advice and hidden gems on Qatar Airways.
Sama’s digital journey is developed to resonate deeply with travelers, mixing AI innovation with the inspiration of the real world. She shares travel ideas, initiate advice and hidden treasures, engaging travelers in a significant and authentic way.
This double role as an AI travel agent and the brand’s ambassador at Place Sama at the intersection of technology and real human connection, improving the presence of the digital brand of Qatar Airways and redefining the future of travel engagement.
