- YouTube tests a new feature that ceases to send you notifications from channels that you no longer look at
- The functionality objective is to prevent users from completely deactivating push notifications, which adjusts them certain alert parameters.
- This could be a blessing for subscribers who are bombed with unwanted notifications but not so much for the creators of YouTube
Erasing your YouTube notifications is a chore in itself, and it is not the easiest, especially when you are subscribed to the channels that are constantly downloading – but YouTube works for repair. In a new test, youtube turns off the notifications of the channels with which you no longer undertake, and the days of overwhelming push notifications are almost behind.
YouTube made this announcement a few days ago, and he specifically addresses subscribers who have their notifications to “all”, but do not open these alerts. Notifications will always appear in your notification box in the YouTube application, but the platform will deactivate push alerts so that you are not bombed with unwanted updates. YouTube entered detail on how it will take place, indicating the following in his ad;
“Viewers who have not recently engaged in a channel despite their sending of recent push notifications will not receive push notifications in experience. The notifications will always be available via the receipt of the notification in the Youtube application. The channels that rarely download will not have their affected notifications ”. It is not certain that users are informed if they lack these alerts, nor the duration of this experience.
When the creators download content on YouTube, one of the main means for them to increase views and the number of subscribers is to encourage viewers to activate notifications so that they can be informed when a new video has been downloaded. If you are a frequent YouTube user and a serial video observer like me, you have probably found yourself activating the notifications for each possible channel, which, retrospectively, results in a overwhelming wave of alerts – but the purpose of the YouTube test is more than simply diluting excessive notifications.
Another advantage prevailing in time, but which could cost creators
It is not possible that having a platform takes control of your notification parameters is unorthodox and crosses the line in an invasion of personal parameters. But this test could lead to another advantage over the time of YouTube after its recent experiences of reading queues.
Although it is easy to modify your notification settings to avoid an avalanche of alerts, it is common for YouTube subscribers to deactivate all of this instead of adjusting the parameters per channel – I would know, I am guilty of this. With this last experience, YouTube aims to prevent viewers from fully deactivating notifications simply because their boxes of receipt of notifications accumulate, which is a useful functionality and which I am sure to be grateful in the long term, but I can see how it can be damaging to creators.
Push notifications are one of the main things on which the creators of YouTube are based to get their opinion and keep their audiences committed because they directly alert their subscribers when the videos are online, therefore YouTube taking the executive decision for viewers to no longer receive channel alerts is a daring decision.
The platform is going through many changes at the moment, after launching its level of subscription YouTube Premium Lite, but let’s hope that this pays equal attention to the needs of those who count on their YouTube channel to earn a living.
