The gaming tokens are apparently on the sidelines since the boom of cryptography 2021. In fact, the data from Sosovalue show that it was the largest cryptographic basket during the period of last 12 months, undergoing a 62% drop in the period, compared to an increase of 174% on the Payfi tokens.
However, under the position of the cryptocurrency of the Trump administration, it could change.
Gala Games – A Blockchain -based game platform – says it has become the first crypto game company to associate with the White House, bringing a web -play egg hunt for Easter Easter Roll 2025. The official account of the White House X also mentioned on the social media platform about the link in the middle of a plethora of other collaborations with the giants technology.
The Gala Token has increased by around 18% since the announcement, Gamefi Tokens has increased by 13% and the wider market of cryptography, as measured by the Coindesk 20 index (CD20), increased by 8%.
User engagement
The effort aimed to introduce the blockchain to families without submerging them.
The game, organized on Easter.Gala.Games, offered a “free and simple” experience where players collected virtual eggs to win unique non -fascinating tokens (NFTS) stored on Galachain, the blockchain owner of layer 1 of Gala, said the company in a shared ad with Coindesk.
The players were able to connect, explore and collect eggs without the need for an cryptographic portfolio experience, gala games said. Each NFT reward has been stored on Galachain, referring to future use in Gala entertainment projects, including Gala’s music and Gala film.
The web game company 3 told Coindesk that more than 300,000 games had been played since the launch of the event, with around 100,000 new accounts created. About 17% of participants then explored the other Gala projects, suggesting a real user commitment beyond the Easter event.
The project, founded in 2019 by the co-founder of Zynga, Eric Schimermeyer, laid the foundations for a wider adoption thanks to partnerships with DreamWorks Animation, NBCuniversal and collaborations with artists like Snoop Dogg. Earlier this month, Gala Film announced a partnership with LG Electronics to bring Web3 Entertainment on TVS, and the company suggested that it worked with a government agency on transparency efforts.
Industry reaction
Easter game marks a real world test for the project and the wider Gamefi sector.
Asked about the performance of the event, Schimermeyer shared that the project focused on the high -level link. “We have a team dedicated to the awareness of the government,” they said. “I also spent time in Mar-A-Lago and I spoke with the president. But above all we wanted to help make the event more fun, and I think that the feeling was well received.”
Industry reactions have been mixed. Some have praised visibility, while others have stressed that more work is necessary for the mass adoption of the game industry.
Jack O’Holleran, CEO of Skale Labs, told Coindesk that Gamefi had never stopped stretching, but his problem was rather visibility. Technology, in addition to that, has matured. “In the past, you had to manage your own cryptographic wallets and pay high gas costs just to play,” he said. “Now, gas -free block chains and seamless integration remove these barriers.”
“The functional values and the usefulness that blockchain brings to games cannot be deleted longer,” he added.
However, a broader adoption of the Gamefi sector will require significant collaboration with traditional games. This could potentially open the “valves”, added O’Holleran, because the bases of players for the traditional game sector are far beyond the number of users in the crypto sector. If so, the “valves will be open”.
Meanwhile, Mitja Goroshevsky, co-founder of Gosh, praised the visibility of gala games and the Gamefi sector via the white house link, but warned that the industry should always resolve its identity crisis.
“It is taken between games and trade,” he said.
“Until the blockchain games introduce fundamentally new experiences, government partnerships will not make mass adoption.”
