- Spotify and record labels have been highlighted “superfasses” levels for some time
- Daniel Ek of Spotify now seems to manage expectations: it does not happen imminent
- He says they need their partners to work with them
Has Spotify put aside his own level of “superfrained” subscription? This is certainly like this: during the last financial call for the streamer, Daniel Ek answered a question about “a supervisory product” by saying that the existing subscription plans were “sufficient for us”.
As we pointed out in February, Spotify was to launch a premium “superfall” level this year; The bosses of the Disk House and EK spoke about it a few times, and in November 2024, EK answered a question on this subject saying: “I cannot go into details, but I think I left enough breadcrumbs for you to be excited.”
The most likely reason for the sudden degradation of the excitation service? Record Companies and Concert Promoters.
What’s who is blocking Lord?
When asked “Can you share more details on what makes you enthusiastic about the product and when it can be available on the market?”, The Director of Business Alex Nostrom replied:
“Now, with regard to higher levels, we see great potential in them as we mentioned previously. Thus, creating higher levels around new offers is something that we work as a new opportunity to delight users. A new value / price ratio, if you want.
Daniel Ek then explained how the supervisory concept could be “a huge part for the music industry”, but “it is really the one where I would put, once again, the accent is put for the surface, we need that the partners come to the table and would be part of this trip.”
You do not need to be meteorological to determine in which direction the wind blows here: everyone thinks that the surface levels will earn a ton of money and that the record companies want the lion’s share.
According to Hyebot, Spotify – and other streamers – have also tried to do the live ticketing giant so that superfans have early access to concert tickets.
This could be very important, because the presses are a large company. But Live Nation does not seem particularly excited by the prospect of obtaining another partner of Prévente on board.
Asked about such offers, CEO Michael Rapino using a lot of words where he could probably have grown his shoulders instead: “Spotify and Apple and Amazon, they approached us, we all talked to them, ideas about if they wanted an inventory. There is a cost to this and we would revise and examine this option if we have any options This presale which is a very precious Anet.
So, until this dead end is, uh, it seems that there will be an expectation for these new types of subscriptions. EK declared in the call of profits: “I think you should expect short-term growth and mid-term […] Simply work on our existing subscriptions, family plans, all these things [are] Many enough for us. “”
