- Chatbot interactions could soon also serve you related google announcements
- Chatgpt and others hold the domination of the Google research market
- His domination has already been criticized by the Doj and others
Google now displays advertisements in Chatbot conversations via its adsense network for research, marking a change in its digital advertising strategy as generating AI becomes not only more common, but more and more used in place of traditional search engines.
Previously, the announcements were broadcast in the search results of other websites, but Google added them to conversations with chatbots operated by startups AI earlier in 2025 (via Bloomberg).
The deployment comes after the technology giant carried out tests last year, and earlier this year, with AI research applications like Iask and Liner.
Google announcements are now displayed in chatbot interactions
Google’s advertising activity was an incredibly lucrative area for California Company, which maintains a share of 90% of the world research market (via statcourter).
However, with the emergence of chatbots from Rivaux like the Openai Chatppt, consumers are now able to obtain information more succinctly and faster, putting threatened Google activities, and therefore its ADS network.
A company spokesperson has confirmed: “Adsense for research is available for websites who wish to display relevant announcements in their conversational AI experiences.”
Google’s collaboration with startups is a strategic decision to stay profitable even if the research market as we know is shrinking, but it has not gone unnoticed.
Two American senators recently interviewed Google about its partnership with Anthropic, expressing concerns about competition in the sector. Microsoft’s agreement with Openai was also under fire.
The Ministry of Justice has also recently noted that the Google search engine market helps its AI strategy and that its use of AI if it further improves its research research market.
Earlier in April 2025, an American judge also judged that Google had violated antitrust laws by “acquiring and voluntarily maintained monopoly power” on the advertising technology market. Although convicted, a new hearing will be necessary to determine the potential remedies.
