Max’s repression on the sharing of passwords is already in force in the United States, and we expect it to happen in more territories this year and next year. But while repression comes in more places, it does not do it at high speed.
It is according to the CEO of Warner Bros Discovery streaming, JB Perrette, who explained during a conference call that “the repression of password sharing … will take 12 months to 18 months to go to the steam”.
It always happens and will start to be more applied because the price of `additional members ” is announced in more regions, but it seems that the moment is at least max is more interested in subscribers in deployment of the carrot rather than the stick.
How Max wants to bring subscriptions to the max and bring its shows to the United Kingdom and Europe
As Perrette said to investors and journalists, there are “several big levers” to improve its streaming activities and income. The first is taking place in more places: “We still have almost half of the world in terms of deployment in new markets.” These new markets will include the United Kingdom, Germany and Italy “early next year”.
The second Big lift obtains more subscribers in places where Max is already available. Perrette noted that Max was only 12 months in the “service” of advertising light at a lower price to go after more consumers sensitive to prices “.
But for Perrette, “the content is obviously the fuel of all this” and the content slate for “the next 18 to 24 months is stronger than anything we have ever had and more consistent … We have gone from good to good” and the next step is “to go from good to big.
David Zaslav of Disney also participated in the conversation and said that the grouping that had worked well in the United States would also come to other countries. “Not just a bundle for the price, but which has a better customer experience … What we have done here in the United States with Hulu, Disney + and Max.” As Zaslav explained, the beams mean “less marketing, much lower”.
Zaslav predicts more consolidation on the streaming market. “In the end, there will be 5 or 6 players,” he said. Bar some regional players who can depend on sports, “there will be [only] Some global players … It will be a better consumption experience and some of these 5 or 6 can meet in a package to make this experience even more convincing. “”
