Education Society Classover Holdings (KIDZ) said at the beginning of May that it would sell $ 400 million in stocks to buy Solana. His stock exploded above. The shares of the company barely negotiated, then with a market capitalization much less than $ 50 million, increased from $ 1.15 to more than $ 7 in just two sessions before returning to the current $ 3.69. .
Classover was not the first company to discover the overvoltage of cryptography, and it will not be the last.
An increasing number of obscure companies, Microcap and Nanocap adopt cryptocurrency – not as a commercial line or a payment method, but as a balance sheet that has repercussions. They often follow the same script: an announcement of a change of strategy to contain digital assets like Bitcoin or Solana, followed by pop in the course of action.
Today, GD Culture Group (GDC), a company with a market capitalization of around $ 30 million, announced its intention to sell up to $ 300 million in shares to buy Bitcoin and Trumpcoin (Trump), a token even on the theme of US President Donald Trump. The company said that this purchase was one of its new “cryptocurrency treasury strategy”. The stock increased by 13% on news.
Today also, Amber International Holdings (AMBR), worth a little under $ 900 million, said that it would allocate $ 100 million to a crypto-monnaies basket, notably Bitcoin, Ethereum Ethn$2,484.47Solana, Xrp$2.53Binance Coin Bnb$661.51 et suis Sui$3.95.
All try to imitate the evangelist of original business cryptography: strategy (MSTR). In August 2020, the corporate software company swivel to use Bitcoin as the principal of cash reserve. Since then, its stock has climbed more than 3,000%, supplied not by software sales or product innovation, but the price of bitcoin. Many retail investors now deal with action as an indirect indicator of Bitcoin exposure.
But while the strategy had a longtime affair and a coherent and transparent strategy – in addition to its president, Michael Saylor, emerging early as Bitcoin supporter – these new businesses seem to be drawn from the cryptographic media threshing machine with few stories or follow -up.
Take Worksport, a manufacturer of coverage of trucks classified at NASDAQ. Last year, the company announced its intention to invest its cash reserves in Bitcoin and XRP. His stock, which has been slipping for years, jumped after the announcement. But the rally has not lasted and the stock has since returned to pre-announcement levels. The company said in April that it had made an initial six -digit purchase.
“We are always optimistic about our initial positions and we have held. We will consider adding to the future if necessary,” said a spokesperson at Coindesk at the time.
The Playbook seems simple: find a buzzing cryptographic token, announce a purchase or a strategic allowance, then go up on the temporary attention of retail investors. In many cases, the amount that the company plans to invest greatly exceeds its own market capitalization. It was true for the class class and the GD culture, which both offered allowances of several hundred million dollars despite a fraction of this.
It is not clear if these companies will actually make their proposed purchases or how they plan to collect funds. But market reaction indicates a model: Microcap companies use crypto as a megaphone.
However, tactics is effective in the short term. As long as the market rewards large titles linked to crypto with scholarship rallies, small businesses should continue to jump on the train.
It remains to be seen if one of them becomes long -term cryptographic believers.
However, there are some companies that seem to take the path of strategy more seriously – and see results. The Japanese investment company Metaplanet has not increased its Bitcoin assets to 6,796 since it launched its Bitcoin cash operations in April 2024, positioning itself as one of the most committed business holders in Asia.
Likewise, the company of medical devices based in the United States, Semler Scientific, buys in a coherent way from Bitcoin since adoption as a reserve asset. It now contains 3,634 BTC on its assessment, reflecting a strategy that reflects the microstrategy game book rather than simply taking its titles.
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