Google has become a verb for research long before the arrival of AI chatbots to respond to their first prompt, but now these two trends merge while Google has solidified the position of the AI in search with the complete deployment of AI mode for all users of Google Search US. Google made this announcement as part of Google E / S, which is underway in California.
The search for results of a generative model that often gives you everything you need on the Google result page is a fundamental change in traditional web search paradigms.
For more than 25 years now, we have traditionally sought a term, a sentence or even a complete thought and pages and pages of links. The first page is the links that most count in what they will align especially with your request. It is not a secret for anyone that companies, including the one in which I work, fight to create content that lives on the first page of these results.
Things have started to change in the field of Google research when Google introduced AIs in 2023. Since this week, they have been used by 1.5 billion monthly users, according to Google.
When the overall view of AI was a light approach to introduce a generative AI to research, AI mode goes further and further. The latest version of the AI mode, introduced to Google I / O 2025, adds more advanced reasoning and can manage even longer and more complex queries.
Just say that your Google research experience may never be the same.
Top view
The CEO of Google Sundar Pichai, however, has a different vision. In a conversation with journalists before Google E / S and in response to a question on the rise of AI chatbots like Gemini and the role of research, Pichai said: “It was a moment exciting for research.”
He said that engagement with AI’s overviews and even limited AI modes tests have shown an increased commitment, people spending more time research and grasping longer and longer queries.
No one asked him if the rise of chatbots could mean the end of research as we know it, but perhaps Pichai deduced the subtext, adding: “It is very far from a zero sum.”
If anything, Pichai noted: “People, I think, become more and more curious; people use it much more.”
Although AI’s overview is often accused of having factual problems, Google promises that IA mode, which uses more powerful models than AI preview, will be more precise. “AI mode uses more powerful models and uses more reasoning through – in a way to do more work – … and therefore it reaches an even higher bar,” said Google Search chief Liz Reid.
As for the place where research takes place, Pichai sees functionalities such as the mode “expansion of use cases”. He also thinks that agentic AI “gives people an overview of a proactive world”.
I think that, by that, Pichai means that the research fueled by AI will eventually learn your needs and will make your auctions, even if your request or your prompt will not fully describe your needs.
What this means in practice is always to be debated, but for Google and Picahi, the advent of AI in research is all upside down.
“I think that made the web itself more exciting. People are much more involved in all areas, and it is therefore a very positive moment for us.”
