- A former executive producer of Microsoft Game Studios published a video discussing the future of Xbox
- She discussed the revelation of the Asus Rogx Ally and Xbox Ally X, and a recent concentration on the Xbox Play Anyway initiative
- She suggested that “Xbox has no more desire or that literally can no longer ship equipment”
The former executive producer of Microsoft Game Studios, Laura Fryer, discussed the future of the Xbox brand on her YouTube channel and argued that Xbox equipment is actually “dead”.
She described the recent revelation of the Asus Rogx Ally and Xbox Ally X as without surprise, saying that it is “much easier to slap an Xbox sticker on existing equipment and call it one day”.
Fryer predicted that the next pocket computer will be hampered by some of the wider problems with which the Xbox brand is currently faced, including a lack of exclusive convincing experiences: “Xbox is no longer exclusive. Even if Xbox offers a big crazy game ‘Xbox anywhere” means that I can play this game on any platform. “”
Many Xbox first part titles also seem to suffer from prolonged development cycles. There were several notable absences from the recent showcase of Xbox games, as Decomposition state 3which was originally announced five years ago, Fableand the Perfect Dark remake.
In his eyes, the lack of exclusive experiences and years between large versions leaves consumers for no imperative reason to consider the Asus Rogx Ally or Xbox Ally X on alternatives such as the Steam Oled bridge or the construction of your own PC.
She continued by suggesting that the pocket and current computer on the “Xbox Play AnyWhere” initiative is part of “a slow exit from the hard activity completely” and that the final objective seems to lead players to Xbox Game Pass.
“As one of the founding members of the Xbox team, I am not satisfied with the place where things are today,” she concluded. “From my point of view, it seems that Xbox has no desire or literally can no longer ship equipment.”
Looking at Xbox’s current trajectory, it is difficult not to disagree. Sales of the X series and the S series and the series have been behind the Xbox One for some time, it is therefore clear that Microsoft will have to change its strategy considerably in order to continue to develop its game division.
In my eyes, the acquisition of Activision Blizzard suggests an evolution towards the generation of income thanks to sales of multiplatform software rather than to really compete in the console space. This is aligned with the teaching desire of the boss of Xbox Phil Spencer to publish more Xbox games on other platforms.
This will probably mean less concentration on the dedicated equipment of Microsoft himself, with third-party manufacturers like Asus (and recently Meta with the Xbox Meta Quest 3S Edition edition) in limited edition for the remaining demand of Xbox products with license equipment.
