- WhatsApp Business now supports vocal and video calls, and even vocal notes in the message
- AI agents suggest monitoring of the cat and product recommendations
- Meta says 1.5 billion people use WhatsApp every day
A series of new WhatsApp updates will facilitate that companies communicate with their customers directly on the platform with the launch of vocal features.
During its global conversation conference, the company has announced that companies using the WhatsApp sales platform will now be able to use more features than everyday users have on the messaging platform, including reception and creation of voice calls with customers and even sending and receiving voice messages.
In favor of this, customer service teams operating on sectors such as remote health care can also make video calls on the platform in what could be considered a huge update for the commercial platform.
Huge updates arrive on the WhatsApp sales platform
At the same time, WhatsApp has also confirmed that it would expand its commercial AI capacities by introducing automated follow -up and taking support via WhatsApp Chats and deploying product recommendations on merchant websites.
The company explained that its new vocal features and call video are improving not only the current support, but “[pave] The way to vocal care compatible with the future. “”
Finally, the social media giant confirmed that it was going to centralize its marketing and campaign management tools on other basic platforms – Facebook and Instagram – to facilitate the use of creatives, budgets and shared flows on the three platforms.
In addition to sharing resources on Facebook, Instagram and WhatsApp, companies will be able to “soon” create announcements for WhatsApp statutes directly in Ads Manager to reach even more customers.
Already a popular commercial networking application for customer support in Brazil and India, WhatsApp is experiencing healthy growth on other markets, now with more than 200 million monthly commercial users and 1.5 billion daily users in total.
The news comes only a few weeks after WhatsApp announced updates to its channels, including paid subscriptions and the option for companies to promote channels.
