AI does not understand the British emotional tone – and its customers turn off the technology


  • More than two in three British say that AI does not include emotional signals
  • Only 3% would trust AI with sensitive tasks
  • We always prefer to talk to human agents

New research has emerged suggesting that, although artificial intelligence does an excellent job to improve productivity in the workplace, it is not so good to adapt to regional differences.

ServiceNow found that the United Kingdom is the most skeptical country of EMEA AI, with more than two thirds (69%) indicating that AI chatbots do not understand emotional signals such as tone and frustration.

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