- Wix has introduced an overview of the visibility of the AI
- The tool is designed to help generative engine optimization
- The sites can monitor and manage how the AI mentions them in the answers
Generative artificial intelligence (GENAI) overthrew the script on almost all information and affiliation websites. With AI previews displayed directly in search engines, fewer people click on links and simply get their answers directly from AI.
It is a seismic change that causes headache throughout the industry, but Wix seems to have a solution.
One of the best platforms of websites of websites that have just launched an overview of the visibility of AI, a new AI optimization solution designed to help websites to reposition themselves in this new standard. The tool allows users to “understand, monitor and actively improve” on how their websites and marks appear in AI’s responses.
With an overview of AI visibility, users will be able to follow the frequency to which their website is cited by AI platforms and add / delete questions to better reflect their businesses. They will also be able to monitor the brand feeling in the LLM, as well as the visibility and the competitive context. By comparing the performance of visibility on the AI to competitors, users can better understand how their visibility accumulates against the peer of industry, the identification of growth opportunities and the discovery of other sources cited in similar contexts.
“Generative engine optimization”
Finally, the overall view of the visibility of AI allows users to measure traffic and the volume of request in AI, by paying a critical overview of the quantity of traffic from the AI platforms and the frequency from which people ask for AI on certain brands and services.
Wix calls it initiative “Generative Engine Optimization” – or Geo.
“Geo is a SEO for the AI era, offering users a new level of visibility of research,” said Doreen Weissfelner, analysis manager at Wix. “We are empowering users to bring ai search into focus by giving them information on how their sites are being cited, drill and surfaced by leading ai-platforms. Just as we supported our users in Optimizing for Traditional Search Engines, We’re Now Equipping Them to Navigate and Succeed Landscape.
WIX claims to be the first CMS to offer this type of visibility on AI natively, in the hope of defining a new reference for Optimization tools for AI search in website platforms.
