Karachi: The YouTube online video streaming platform has updated its monetization policy, but experts say that the impact will not be as disastrous as some on social media platforms have done so, The news reported on Sunday.
According to Youtube, he makes a minor update of his policy of “reused content” to clarify what constitutes a reused or “too produced” content. The name of this policy has also been changed. Previously called “reused content”, it will now be called “inauthentic content”.
Talha Labib, a social media expert who heads a social media marketing agency and manages several YouTube channels, says that the news has been destroyed. “The content that YouTube wants to discourage did not already meet its monetization criteria in existing policies, because the platform only promotes creators who produce original and authentic content”.
“Some creators fear that this update will limit their capacity to monetize their channels, but this is not the case. There are many YouTube channels which disseminate false or inauthentic news or use inappropriate language. The platform regularly takes measures against them and depicts them.
YouTube has downloaded a brief update on its YouTube aid page, which indicates that the platform has updated monetization policies of the partner program on July 15, 2025, to clarify its position on inauthentic content. Although the platform has always required original and authentic downloads, the new guidelines aim to better identify the mass and repetitive product which does not meet monetization standards.
Digital marketing and content specialist, Anusha Asif, said that many YouTube channels use other YouTubers clips for their videos or shorts. “What will happen now is that these accounts will not be able to monetize their content.” But, she added, the original creators will also feel the warmth of the new policy. “If clips or content of an original chain are produced en masse, the channel itself could go under youtube control and can be reported. This could lead to a stop or a prohibition”.
While Labib was of the opinion that such strikes are reversible and that the original creators can restore their accounts, Anusha argued that the restored channels would take a while to take up the classification which they had previously appreciated.
When the news broke out that the platform was deploying its YPP update, many initially feared to demonstrate all the repetitive content generated by AI, which often understands what is now known as “Sals ai”. For example, some channels repeatedly publish videos generated by Ai-Ai which are almost identical, often copied from similar creators.
Labib said that even if “AI videos are still authorized under new rules. Repression would be against Deepfakes or other inappropriate content generated via AI”. He added that, while creators move to use AI tools for their content, it is important that they give appropriate disclosure on the use of new technology to avoid the propagation of the deceptive content.
Shahrukh Malik technology expert said that “as a consumer, I think [restricting AI-generated content] is great. Of course, there was a time when these videos were fun, but there are too many now. “
But “as a content creator,” he said, “it limits my options. Many people have earned a lot of money in the videos that will now be limited. Now they have to work harder in an already very competitive space. In addition, this type of start of the war of strengthening between content creators and the creators of YouTube.
