- BMW says he does not intend to integrate Carplay Ultra into future cars
- Manufacturers are increasingly turning to internal infodivement
- Aston Martin is currently the only brand offering Apple technology
Apple Carplay was launched with a fanfare at the end of May, adorning the myriad of screens of the superb Aston Martin DBX 707 model.
But just a few weeks after its unveiling in the world, a number of large car manufacturers – who had once worked with technology – began to retreat. This time, it’s BMW.
Recently, a Renault employee was even quoted as saying “do not see our systems” by the Financial Times when questioning future partnerships with the technology giant.
Now, a spokesman for BMW AG said that the company did not currently intend to integrate Apple Carplay Ultra “, according to an independent BMW blog article identified by 9TO5MAC.
Instead, German automobile power supports its own reinvention of the popular Idrive System, which was made its debut at these for the first time at the end of last year.
The system – which will first be seen on the next Neue Klasse IX – includes new haptic commands and a full width screen which extends over the entire width of the windshield. Putting this new innovative digital real estate in Apple seems to be counter-intuitive.
Consequently, the German car manufacturer will always support Carplay and Android Auto traditional, but its use will be limited to the main infotainment screen.
Analysis: Carplay Ultra is a step too far
My first practical experience with Apple Carplay Ultra has proven that the system has solved many of the irritating problems that arise from the traditional use of Carplay.
Mainly, the possibility of adjusting major car settings or enjoying the DAB or satellite radio without leaving the car environment is a boon.
However, when activated in the magnificent environment of an Aston Martin, the system was too invasive and the cockpit entirely digital and very apple-lost part of its unique charm.
This is the primary problem facing many manufacturers, because most believe that allowing Apple to take control of all the infodivement experience not only stifles the differentiation of the brand, but also sees Apple potentially managing precious data trains.
Instead, Porsche remains the only manufacturer I can think of who worked with Apple automotive developer toolbox to produce a kind of transitional house.
Connect an iPhone to a new Macan, Taycan or Panamera and you can always adjust the driving and violin temperature with the car settings, without leaving the Carplay environment or abandoning the unique display of the Porsche digital driver.
For me, I have the impression that Apple needs to continue this avenue and improve the experience of Carplay Standard, which should occur with iOS 26.
Otherwise, future cars are likely to feel homogeneous outside and inside.
