- New data say that European companies hold 15% of the European Cloud market, compared to 29% in 2017 in 2017
- Amazon, Microsoft and Google hold 70% of the European market
- Geopolitical tensions could somewhat change things
The new data from Synergy Research said that European cloud storage providers and other services represent only 15% of their own regional market, stressing the expectation that American rivals even have in foreign territories.
The overall market share fell to around 15% in 2022, remaining regular since, but in the five years from 2017 to 2022, European cloud suppliers have lost half their share, against 29%.
While European providers were able to triple their income between 2017 and 2024, the market has multiplied by six during this same period – this is now worth around 61 billion euros.
The European cloud market is dominated by … the United States
Amazon, Microsoft and Google now control around 70% of the European Cloud market, according to Synergy, with SAP and Deutsche Telekom confirmed as the main suppliers of the EU, but with only 2% of the market each. OVHCloud, Telecom Italia and Orange gathered the first five.
Synergy has described the domination of American cloud giants as a “hill impossible to climb” for European challengers, American suppliers generally investing around 10 billion euros each quarter in the European infrastructure. On the other hand, European companies generally do not have the long -term investment medium required by the cloud sector.
“The cloud market is a game of scale where budding leaders must place huge financial bets, must have a long -term vision of investments and profitability, must maintain a targeted determination to succeed and must constantly reach operational excellence,” said Synergy Chief Analyst John Dinsdale.
However, the change could be on the horizon with data confidentiality problems that boil on the surface under American policies of the Trump era – because Microsoft recently admitted that it could not guarantee data sovereignty in Europe if the US government requires access.
However, Dinsdale believes that the domination of American clouds could be difficult to shake now that it is anchored in Europe: “While many European cloud suppliers will continue to grow, it is unlikely that they move the needle a lot in terms of global European market share.”
