- GTLDS improves the brand’s identity, confidence, commitment, referencing and control of online presence
- 53% of companies want to stand out from competitors – GTLDs can help
- Some marketing specialists did not know that they could record the GTLD
New ICANN research has revealed that high -level generic domains (GTLD) have been compared to digital windows, noting that unique online addresses are essential for brand image and customer engagement.
ICANN’s global survey of more than 2,000 marketing specialists in 14 world markets revealed that GTLDs like. Microsoft or. Brazil offer an unexploited brand and operational opportunities.
The study also revealed that brands can improve their identity, improve confidence and control their online presence more effectively when using a GTLD.
Companies are lacking generic TLD advantages
An overwhelming majority (92%) of marketing specialists questioned have agreed that GTLDs offer advantages, including improved differentiation / identity (46%), improving customer trust and engagement (45%), better control over online presence (44%) and improved SEO (44%).
Although GTLD can be new to business roadmaps, they can also be part of the existing strategies. For example, 53% noted that he wanted to stand out from competitors as top priority over the next 12 months. One in two (52%) also noted that wanting it to attract and engage the right audience, while a similar number (47%) said they followed digital trends as an absolute priority.
However, as with any change in technology, some note that there are certain obstacles that prevent them from going all-in on GTLDs, including high costs (31%), a lack of knowledge (27%) and insufficient time, a clear return on investment or security problems (24%each).
Icann also observed false ideas, 16% of marketing specialists thinking that GTLDs were reserved for government and thought they were part of the trade agreements.
The GTLDs offer an opportunity for transformation to the brands arranged to spend time installing them, Icann urges the brands to start preparing now in order to arm the knowledge and power.
