“A New Way to Experience Film Cameras”: This roll of digital “film” will take just seconds to upgrade your classic 35mm film camera with an APS-C sensor, 4K video and wireless downloads.

Since 2016, the company I’m Back has been reworking its concept of digital “film”, its way of “bringing historic cameras back to life” and integrating them into the digital world.

Its previous attempt, the soon-to-be-sold-out 2023 I’m Back Film, featured a film cartridge equipped with a 20 MP Micro Four Thirds sensor instead of actual film, inserted into a 35mm film camera – you can see how it works in this post on the company’s Instagram.

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