- Storyblok says that website emissions cost companies up to $ 101,000 in income
- High marketing budgets fail to prevent costly website ineffectiveness
- Despite the problems, 96% of companies say that their website meets expectations
A new survey has revealed that almost half of the world companies are not satisfied with their websites, even after substantial financial investments.
Despite these significant investments, 36% of electronic commerce companies admitted that their website had embarrassed in front of customers or stakeholders.
This highlights an increasing gap between expenses and satisfaction, suggesting that even with the best website generator or Best web accommodation for small businesses, many companies find it difficult to maintain a site that meets their expectations.
The growing impact of website ineffectiveness
Storyblok interviewed 300 senior business leaders in the United States and Europe, finding businesses spent an average of $ 550,688 in five years marketing technology, with 18% exceeding $ 1 million.
96% of those questioned have always claimed that their website met all of their expectations, which suggests that if companies recognize the shortcomings of the website, they can underestimate their impact on customer experience and income.
The losses due to poor website performance increased from $ 72,000 in 2023 to $ 94,500 per year, demonstrating the financial consequences of the negligence of the optimization of the site.
“When we carried out this research two years ago, we were surprised to note that so many companies were embarrassed by their website and think that it lost large sums of money. What made him more confusing is that the majority of companies said they had a good return on investment on their marketing technology, “said Dominik Angerer, CEO and co -founder of Dominik, Storyblok.
“Fast advance until today, and we are really shocked to see that the situation has worsened.
European companies see the most important losses, with an average estimated impact of $ 101,000 per year, compared to $ 80,500 for American companies.
Despite the investment in the best web hosting solutions, many companies continue to deal with website ineffectiveness that contribute to these losses.
With cybersecurity threats and accessibility needs, maintaining a highly efficient website becomes more and more complex.
However, Storyblok believes that “a new generation of architecture and composable solutions offers a much more expensive and effective solution than ineffective inherited technological batteries which are increasingly unfit for their objective.”
