Up to his reputation, Aamir Khan is about to shake the industry when he opted for the release of Sitaare Zameen by Exclusively on youtube films on demand.
This decision will completely bypass traditional streaming platforms, which generally host films after the post-theatrical release.
In an interview VarietyHe weighed his approach, which was born from an idea that he had before.
“About 15 years ago, I realized that our most successful films, such as” 3 idiots “or” Dangal “, the statistics of people who look in theaters is around 2 to 3% of the population,” notes the actor.
“So the next thought that came to me is, how can we contact the remaining 97 to 98%?” He adds.
To reach them, Aamir has bypassed streaming services based on the subscription because he thinks they are not economically viable in the long term; He therefore made his film available for $ 1.15 in 38 countries, including India, on YouTube.
“If a family of four is and watches the film, then it’s 25 INR [¢28] Per Head, who, I think, is a value that works not only for the public, but also gives filmmakers the opportunity to win so that they can make better content, ”shares the star.
His decision comes at a time when reports indicate that the media landscape is going through technological and behavioral changes.
In addition, YouTube has a massive scope in India, as the country’s general manager, Gunjan Soni, said, who led to the partnership with La Mégastar.
“Aamir’s vision and the way he leads democratization is also the heart of Youtube’s mission,” she said at the exit. “It was almost a perfect fit from this point of view.”
In the partnership, no early payment was given to Aamir Khan Productions; Instead, income will be shared on an à la carte payment model.
In the end, said Aamir, this distribution experience is not a single-off. “I hope it will be the plan of my future slate, because I think it is the best way that I would like to reach my audience,” he says.
“I would like to have a healthy theatrical version, then I would like to be present on digital, on YouTube, on a video basis on demand,” concludes Aamir.
Sitaare Zameen by will be available from August 1.
