- Adidas confirms the suffering of major cyber attacks
- Customer data has been included in the violation
- This is the last in a number of retail incidents, so customers must be on their care
Adidas has confirmed that he is the last retail giant to be the victim of a cyber attack, with customer data at risk following an “unauthorized” part of theft of information to a third -party customer service provider.
The affected data are mainly made up of customer contact details that have contacted the Adidas assistance service – with passwords, credit card information or any other type of payment data not involved.
“Adidas is informing potentially affected consumers as well as the appropriate data protection and law authorities in accordance with applicable law. We are fully determined to protect the privacy and security of our consumers, and sincerely regret any disadvantage or concern caused by this incident,” confirmed the company.
A series of attacks
2025 has seen a number of high -level cyber attacks on retailers, with three targeted British British retailers. The Harrods luxury store has become the last victim following attacks on Marks and Spencer and cooperative supermarket – some of which had to withdraw off -line systems in order to protect the organization – although there is no official link between incidents.
British retailers are not the only ones at risk either, the Dior fashion brand also undergoes an attack which has led to the disclosure of customer data. Any customer concerned about the fact that their data is accessible by cybercriminals or unauthorized parties should ensure that they are vigilant and monitor their accounts. In particular, customers are at risk of theft of identity or fraud.
“The rise in attacks is motivated by a perfect storm of factors: rapid digitization of industries, increased dependence on third -party systems and the rise of cybercriminals very financially motivated,” warns Spencer Starkey, executive of EMEA at Sonicwall.
“In sectors such as retail trade, tentacular digital ecosystems, obsolete infrastructure and fragmented cyber-defenses create easy entry points. Threat actors also take advantage of increasingly sophisticated social engineering and the exploitation of identity-based vulnerabilities, as we saw during recent attacks against Marks & Spencer and legal aid. “
