- Google’s Gemini, Veo and Imagen models are now available in the Adobe suite
- Create for YouTube Shorts mode comes to the Premiere mobile app
- Google wants to meet creatives “where they are”
Adobe and Google have confirmed a deepening of their partnership, which will see more of the latter’s AI models become available in different applications.
Announced at Adobe Max 2025, the news means template families including Gemini, Veo and Imagen are now integrated into Adobe Firefly, Photoshop, Express, Premiere and GenStudio, allowing creatives to access key templates directly within their Adobe workflows.
Additionally, enterprise customers can personalize them with proprietary brand data using Vertex AI and Firefly Foundry to ensure they remain compliant with brand guidelines.
In a sign of true interoperability and collaboration, Google and Adobe will work together on coordinated go-to-market activities to demonstrate how creatives will benefit. While the companies’ ads may not be mainstream news, the fact that the two companies are working together to democratize access to AI is.
For too long, vendor lock-in has been costly for consumers and businesses alike, who have been forced to navigate a complex environment of ecosystems.
“Our partnership with Google Cloud combines Adobe’s creative DNA with Google’s AI models to usher in a new era of creative expression for creators and creative professionals,” said Shantanu Narayen, CEO of Adobe.
Google Cloud CEO Thomas Kurian said integrating Google’s models into Adobe’s “trusted creative ecosystem” gives “everyone…the AI tools and platforms they need to dramatically accelerate content creation.”
The two companies also came together to streamline short film productions for YouTube through the Premiere mobile app.
The Create for YouTube Shorts feature allows content creators to draw inspiration from emerging and popular trends with quick editing tools, supported by AI-generated audio and visual effects, to publish short-form vertical videos on the social network.
“Our goal at YouTube is to meet creators where they are and give everyone the tools they need to facilitate storytelling and connect with their audiences,” said Scott Silver, YouTube VP of Engineering.
A separate “Create for YouTube Shorts” section will soon be available in the Premiere mobile app.
Follow TechRadar on Google News And add us as your favorite source to get our news, reviews and expert opinions in your feeds. Make sure to click the Follow button!
And of course you can too follow TechRadar on TikTok for news, reviews, unboxings in video form and receive regular updates from us on WhatsApp Also.
