Adobe Firefly unveils the first video generation model which, according to him, is “sure to use”


  • The new Adobe Firefly video model is “suitable for IP and commercially safe”
  • It is available in beta now via the web or first pro application
  • Current plans support the five -second 1080p video generations, 4K to come soon

Adobe has deleted the wraps of what he calls the “only generative AI video model that is suitable for IP and commercially safe”.

The new Firefly video model is available to try beta on the Firefly and Adobe Premiere Pro web application with generative extend, and can produce video content generated by a-generated for creatives can use to support their online campaigns.

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