- Adobe has updated its image model to version 5 and it’s more powerful than ever
- More third-party AI models are available in Creative Cloud apps
- You can even train your own AI model to stay on brand
At its annual creativity conference, Adobe MAX 2025, Adobe revealed a series of new templates, including an upgraded version of Firefly to give creatives more control over the template they use.
Speaking at the event, President of Digital Media David Wadhwani explained that the creative industry is “going through an incredibly significant transformation” powered by GenAI and AI models – but not every model is right for every application.
Wadhwani emphasized that the company remains committed to both providing its own Firefly templates and expanding third-party template integration as creatives need maximum choice, adding that they can also fine-tune custom templates.
Adobe wants you to be able to use third-party templates, not just Firefly
In the Creative Cloud ecosystem, users can choose from commercially safe Firefly templates, industry-wide partner templates, and custom templates.
Key to Adobe’s portfolio is Firefly Image Model 5, now in public beta. Described as Adobe’s most advanced image generation and editing model to date, it promises highly realistic generations with accurate lighting, texture and anatomy.
Version 5 outputs natively at 4MP for more detail before any scaling.
Besides its own models, what sets Adobe apart from many other AI tool providers is its use of third-party models – albeit from select companies, with a notable omission of Meta.
Topaz Bloom and Topaz Gigapixel are new to Photoshop for a generative upgrade, while Topaz Bloom and ElevenLabs Multilingual v2 are now available for multilingual voiceovers.
Additional partner models include Gemini 2.5 Flash Image (Nano Banana), FLUX.1 Kontext from Black Forest Labs and others from OpenAI, Runway, Luma AI, Moonvalley, Pika and Ideogram.
Adobe’s latest improvement, an ideal development for marketers who need to stay true to their brand, is support for Firefly custom templates, currently in private beta via a waitlist.
This allows creators to train custom models on product assets with consistent styling and branding, and can be customized by drag-and-drop of existing assets (without the need for text prompts).
As Adobe continues to expand its AI tools through the Creative Cloud suite and the Firefly portal, the company is clearly positioning itself as an enabler without imposing the vendor lock-in typical of this industry.
By combining its own commercially safe templates with partner integrations and easy-to-train custom options, creatives are rewarded with more choice and control than before, while maintaining access to Adobe’s extremely powerful applications and workflows.
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