- Adobe Firefly can now translate and synchronize lips any marketing video
- Random and move between the portrait and the landscape is even easier
- You can expect an increase of 70 to 80% of the production efficiency of asset variants
Adobe has announced major updates to its Firefly generative AI services to support even more types of media, including video and 3D.
Revalving new offers during its Adobe Summit 2025 event, the company has introduced a new creative fire production tool with an interface without code to create new variants of existing assets and make repetitive multimedia production tasks more quickly.
Adobe said that marketing specialists may want to modify the language or ratio of a video to respond to various markets and services, but the modification of the video has already been a mission that takes hours, days or even weeks.
Adobe Firefly has just revolutionized video edition
The update consists of a series of new APIs, but the most that changes the game is the translate and lip Sync API which translated the dialogue spoken in other languages while maintaining vocal authenticity and also the movements of the corresponding lips.
The Reframe API also promises practical productivity increases for designers and publishers – it will automatically resize videos while identifying scenes to keep central subjects with precision. A practical tool for converting a landscape video into user -friendly portrait productions.
Already, the first adopters reported an increase of 70 to 80% of the efficiency of the production of asset variants and a reduction of 75% of the asset review time. Estée Lauder used Firefly updates to shorten the time necessary to provide digital marketing campaigns in its 25 brands in 150 countries.
Adobe Genstudio and Firefly Enterprise Solutions GM Varun Parmar has summarized: “Generative AI increases the capacity of marketing and creative specialists, allowing them to focus on what matters most, their job.”
In addition, Firefly is also working with personalized models via Adobe Genstudio for performance marketing for companies in order to create new assets that adhere to brand directives.
Translate and Lip Sync, Reframe and Custom APIs of models are generally available now.
