- Adobe partners with filmmakers, film studios and VFX houses
- Filmmakers Praise Firefly Foundry’s AI Content Creation Tools
- But you’ll still need to “request more information” if you want to try it.
Adobe revealed new partnerships with numerous talent agencies, film studios, directors, visual effects houses and directors like David Ayer of Fast and Furious fame and Black AdamIt’s Jaume Collet-Serra.
First announced at Adobe Max in October 2025, Firefly Foundry is designed to accelerate workflows, efficiently providing filmmakers with the AI tools they need to quickly produce and polish content that preserves their creativity and vision.
However, creative professionals can’t just download the tool like most apps in Adobe’s creative suite – you’ll need to click “request more information on the website here to get the scoop.”
A creative foundry
But what is Firefly Foundry?
In a world where 85% of films premiering at this year’s Sundance Film Festival are created using its tools, Foundry is Adobe’s answer to creatives concerned about the place of AI in storytelling. According to the company, the tool, powered by Firefly, allows users to create “high-fidelity images, video, audio, 3D images and vector output with a complete understanding of the creative universe of a brand or franchise.”
The Foundry itself is designed to improve the creation of everything. Social media content, digital displays, in-person events, mobile apps—all get a mention in Adobe’s latest blog.
But it’s also designed to become central to cinema’s pre- and post-production workflows.
During the initial ideation phase, Firefly Foundry provides tools for directors and writers to create unique shots.
On set, Adobe says the tool can help teams “ensure they have the right creative options for their shot list as filming progresses”, while also increasing the efficiency of processing dailies (or “rushes”, for UK readers).
In post-production, Foundry can minimize the need for reshoots, with editors and VFX artists able to “take shots, correct scenes and polish the final images”.
That’s where Adobe’s new partnerships with Cantina Creative, Promise Advanced Imagination, CAA, and William Morris come into play. These users praised the power of the foundry.
Collet-Serra, who directed Disney Jungle cruise, said: “Leveraging Firefly Foundry’s responsible AI models can help us find new, efficient ways to operate throughout production, freeing our minds to focus on artistry. »
And CEO and Co-President of Creative Artists Agency, Bryan Lourd, explained: “Firefly Foundry gives artists commercially safe tools that expand possibilities for creative expression. »
Other film and television partners, such as B5 Studios and Promise Advanced Imagination, believe that Firefly Foundry “empowers artists” and “gives[es] giving our artists the freedom to push ideas further, while giving co-production partners, clients and distributors confidence in how generative AI is used.
So it looks like Firefly Foundry’s AI tools could soon be coming to a theater near you.
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