- A fifth of workers lack creative/digital skills for a future shaped by AI
- Employers and employees are responsible for upskilling, says Adobe
- Adobe wants to train 30 million people by 2030
Nearly two in three (65%) UK job seekers believe AI skills are now essential to landing their dream job, yet few potential employees have the opportunity to learn these skills, putting them at risk of being left behind, according to new research from Adobe.
The study found that one in five workers (19%) now feel they lack the creative and digital skills they need for a future shaped by AI. But Adobe’s study goes even further, highlighting disproportionate AI readiness within the workforce.
The company found that non-job seekers are twice as likely to feel unprepared for future jobs, potentially because their relative job security prevents them from feeling the need to continually upgrade their skills.
Currently, a third of hiring managers now report a significant AI and automation skills gap, but Adobe has big plans to ramp up its training efforts to close this gap.
Adobe VP highlights the role of AI in the creative field
By the end of 2025, the company will have already trained a million people through its Digital Academy program, but by 2030 it hopes to have reached 30 million across platforms like YouTube, LinkedIn and Coursera.
Talk with TechRadar ProVice President of Global Marketing Simon Morris explained that participants will earn micro-credentials and LinkedIn badges to help validate their learning as well as access to Behance Pro for job opportunities in Adobe fields.
Morris also confirmed that these courses would be free to all, with no training requirements.
“We are convinced that people recognize that AI is going to give them a competitive advantage,” he told us.
When asked who was responsible for developing the teams, Morris explained that it was a joint effort. Employers should provide training and encourage continued development (he cited Adobe’s regular open Q&A sessions for staff), but employees also need to demonstrate a growth mindset to take advantage of such opportunities.
Discussing the impacts of AI on the workforce, Morris also detailed his vision for AI, which he defined as “augmented intelligence” – in other words, a tool intended to amplify human creativity, not replace it.
“We strongly believe in transparency and the protection of creators’ rights,” he added.
With AI, Adobe has seen a lowering of the barrier to entry into creative fields, but also a raising of the ceiling. In other words, companies can produce more and therefore expect more from creative people.
Looking ahead, the need for an AI-ready workforce is clear: 45% of UK hiring managers agree that AI and automation skills are the most sought-after skills in new recruits.
In addition to taking advantage of these opportunities, the Adobe Future Skills Study reveals a growing importance of building a personal brand, hinting that a brand could be the future resume.
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