Matt Cole, CEO of Strive Asset Management, fees of the persuasion of the GameStop videos retailer to convert part of his Bitcoin cash reserve (BTC), the developer of intuits (Intu) developer (Intu) wrote to reverse what he described as “censorship policies” and an “anti-cockin value” which could finish the value of long-term shareholders.
In an open letter dated April 14 addressed to the CEO of Intuit Sasan Goodarzi and the Chairman of the Susan Nora Johnson Board of Directors, Cole underlined a recent incident in which the Emailchimp Emailchimp marketing platform has disabled the Trojan Bitcoin Club account, a student organization at the University of South California, Cryptocurrency of emails to its members.
“We are concerned about the fact that the policies of censorship of intuits and the anti-bitcoin bias threaten to destroy the value of the shareholders that the company worked so hard to create,” wrote Cole saying that he was writing in the name of his clients, who include intuits shareholders. Although Mailchimp then restored the account according to the public pressure, Cole said that the episode reflects a “wider model of moving” which includes Bitcoin developers, educators and businesses.
Cole said that such actions expose intuits, known for its Turbotax tax preparation software and its QuickBooks accounting software, with reputation and legal risks, in particular because public concerns about technological censorship are developing and federal regulators – including the Federal Trade Commission (FTC) – begin to investigate the discrimination of platforms as or affiliations.
“The acceptable use of Mailchimp is used as a political weapon, rather than a tool to mitigate legitimate trade risks,” wrote Cole, adding that “customers and shareholders are starting to wonder if Intuits make decisions according to ideology rather than trustee obligations”.
The letter called on to reintegrate the forbidden accounts for Bitcoin content, revise Mailchimp content policies to eliminate political considerations. He also exhorted intuits to consider adding bitcoin to his corporate treasure as coverage against disturbances in artificial intelligence.
“We believe that Turbotax, the flagship product of Intuit, has a high risk of being automated by AI,” wrote Cole. “Although we appreciate investments in IA internally, we think that additional coverage is justified – and that a Bitcoin war box is the best option available.”
This decision follows the February letter from Coles to Gamesop, in which he urged the company to convert his cash reserve of $ 5 billion into Bitcoin. Since the reception of the letter, GameStop has confirmed that he would add Bitcoin to his balance sheet and has successfully completed a convertible ticket offer of $ 1.5 billion – positioning himself as one of the first major retailers to align his cash strategy with what Strve called the “Bitcoin standard”.
This decision marked an important early victory for the broader Strive campaign to reshape the financing of businesses and governance around what Cole describes as “apolitical excellence” and the value of long -term shareholders, exempt from ideological agendas.