- The new Amazon live objective feature allows users to point their phone camera on objects and immediately buy similar products
- The AI tool produces a potential purchasing carousel
- Lens Live is integrated into the Rufus AI assistant to provide rapid information and responses to products
You no longer need to know what something is called to buy it on Amazon, thanks to the new LIN functionality of the company.
All you have to do is point your camera for smartphone to everything that catches you, shoes from a stranger to a fancy backpack for dogs, and press the screen. The AI will immediately offer a range of similar products to add to your basket, with prices and opinions.
It is a combination of visual research and assisted shopping without typing. You have the immediate option to make a purchase by pressing the icon more or by saving later with a tap on the heart. Lens Live is built but does not replace the existing visual research tool, Amazon Lens, but that facilitates the purchase of pulses. And if you want to know more about what you see, it is also linked to Amazon Rufus’s AI purchase assistant. The AI assistant can answer follow -up questions and tell you more about the product and what other customers think of their purchase.
It’s a bit like Google Lens or Pinterest’s own camera tools. But, while Google Lens can identify objects, animals, landmarks and flowers, and Pinterest’s camera can identify a style or aesthetic, Amazon consists in making too easy to make a purchase directly.
People are already comparing to shop for time, deciding if the object that attracts his attention to a store can be cheaper online, or if the one they see in an online ad can be obtained more quickly with a store purchase. Lens Live simply accelerates things by jumping the need to type a brand name or describe an article, allowing you to point your camera.
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Lens Live only takes place on iOS devices at the moment, without announced Android release date. Lens Live adapts to Amazon’s work to ensure that the AI part of its entire corporate configuration. Amazon has deployed revision summaries generated by AI, personalized products prompts, AI clothing adjustment tools, and more. Lens Live is simply a more direct way to use AI to help people make purchases.
Depending on what people think of the tool, it could fundamentally reshape purchases. AI visual purchases could have a more subtle impact on people by the whole world theoretically a purchasing catalog, with Amazon as a payment counter. Each object becomes a possible purchase and your camera redirects your purchase impulse in a few seconds. Of course, it’s a nightmare if you are already someone who fights with self -control over Amazon.
