- Amazon’s Creative Agent will manage your Amazon Ads campaigns for you, from start to finish
- Amazon considers that the tool gives SMEs access to the same tools as large companies.
- Creative Agent is available in the UK, France, Germany, Spain and the US.
Amazon’s latest AI agent, hosted in Creative Studio, was launched to help businesses create ads with prompts in national languages.
The company explained that the new Creative Agent offering covers the entire ad creation process, which includes image and video generation, voiceovers and music, storyboarding and ad delivery.
Beyond that, it also includes initial product and audience research, which serves to give Creative Agent more context.
Amazon Creative Agent will manage ads for you
The fact that the AI Agent comes from one of the world’s largest e-commerce platforms is also significant, with Amazon explaining that Creative Agent is powered by its “deep retail insights,” “customer buying signals” and other insights from the ad company’s data.
But probably the biggest advantage is the immense power savings: While traditional ad development can take weeks and cost thousands of dollars, Creative Agent produced finished results in hours, at no extra cost.
“It’s not just about speed: it’s about giving every advertiser and agency access to the kind of strategic, high-quality creative support that only big brands could once afford,” wrote Phil Christer, managing director of Amazon Ads UK. “We are removing the barriers of cost and time,” he added.
As for the technical details, Creative Agent is hosted on AWS (unsurprisingly) and uses basic templates available on Amazon Bedrock, including Amazon Nova and Anthropic Claude.
Amazon explained that users can modify, iterate, and refine storyboards as they go, so they’re not satisfied with the computer-generated output.
The generated ads can then be used across Amazon Ads, including Amazon DSP, Streaming TV, Sponsored Brands, and Sponsored Display.
The tool is now available to advertisers in the UK, France, Germany and Spain after launching earlier in November for US advertisers.
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