AMD Reports Strong Numbers as Lisa Su Ignores Rising RAM Prices, Warns PC Market is Shrinking Rapidly


  • AMD quarterly revenue rises despite growing pressure on global PC market
  • Memory and SSD prices make new PC builds increasingly unrealistic
  • AMD expects PC demand to decline even as its own sales increase

Memory and SSD prices have continued to rise sharply, creating major obstacles to building new PCs, as in some cases RAM kits now cost four times more than recent lows – but despite these pressures, AMD expects its PC business to grow in 2026.

“Even in this environment, with the PC market down, we think we can grow our PC business…I think the PC market is an important market. Based on everything we see today, we probably see the PC [Total Addressable Market] down a little bit,” AMD CEO Lisa Su said in announcing the company’s most recent financial results.

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