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SAN FRANCISCO – The 250th anniversary of the United States is a year-long celebration and the world of sports is at the center.
America250 and the NFL announced a partnership in November in which the America250 logo will be featured on footballs and fields from Week 18 through the playoffs.
Now, celebration meets the Super Bowl.
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An American flag is on the field before the regular season game between the San Francisco 49ers and the New York Giants on November 12, 2017 at Levi’s Stadium in Santa Clara, California. (Samuel Stringer/Icon Sportswire via Getty Images)
“What better way to think about our nation’s most important milestone than to attend our nation’s biggest sporting event?” America250 President Rosie Rios told PK Press Club in San Francisco on Radio Row.
Fans will be part of an interactive experience before kickoff, where the America250 logo will appear in the stands, which will be filled with red, white and blue thanks to signs handed out to each fan in attendance, creating a perfect patriotic scene for all to see on television.
For Rios, the celebration hits home literally — as a Bay Area native. But as an athlete’s mother, Rios knows that sports are “a big part of American culture,” making America250’s involvement in the sports world inevitable.
“My kids are still great athletes, and I think for all of us, whether it’s soccer or basketball, we know that the eyes of the world are going to be watching what happens in the United States with the World Cup and then two years later with the Olympics,” Rios said. “While we may not be the world, we are the world, and with that comes the responsibility to work closely to ensure that all 350 million Americans are part of this effort.”
A football with the text “America 250” is displayed on camera during the game between the New Orleans Saints and the Atlanta Falcons at Mercedes-Benz Stadium on January 4, 2026 in Atlanta, Georgia. (Kevin C. Cox/Getty Images)
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“To think that all of this is happening at Levi’s Stadium is so important, because it’s my home. I was born and raised in the East Bay, I still live in the East Bay, so coming home for the Super Bowl is like winning the lottery,” Rios continued. “So for the eyes of the world to watch what’s happening at the Super Bowl, America250 will be front and center, we’ll be on the sidelines, our flags will be flying as part of the flyover, we’ll have a very special interactive fan experience at the stadium for everyone to see. For someone whose parents came to this great country in 1958, I’m the American dream, my kids are the American dream, and to think that all of this is happening where I was born and raised, it doesn’t feel right. no better.”
President Donald Trump has made no secret of his love for sports, attending numerous events even during his presidency, including last year’s Super Bowl. Last year he attended the FIFA Club World Cup, a New York Yankees game, the Ryder Cup, a Washington Commanders game, and more.
A general view of the America 250 logo on the sideline before an NFL football game between the Chicago Bears and the Detroit Lions at Solider Field on January 4, 2026, in Chicago, Illinois. (Todd Rosenberg/Getty Images)
“You’ll hear President Trump talk about it all the time, his role in the World Cup, his role in the Olympics, his role in America250, he’s absolutely all in. We represent all three branches of government, I’m appointed by the president, and it’s a great honor to serve my country in this way,” Rios said of Trump.
America250 will host a UFC event on June 14, on Trump’s 80th birthday, and an IndyCar race in August.
