The National Association of Broadcasters (NAB )’s annual convention (NAB) begins tomorrow, April 5, 2025, in Las Vegas, and one of the first news articles related to the emissions to strike my mailbox details a new Digital TV TV 3.0 from the Adth electronics manufacturer.
The ADTH Nextgen TV USB is an adapter of $ 69.99 which offers a low cost way to upgrade any TV with an Android, Google or Fire TV Smart TV system to receive TV channels broadcast in ATSC 3.0 Nextgen TV format, which offers advantages such as high dynamic support and Dolby Atmo Audio.
Some of the best brands televisions such as Samsung, Sony, Hisense, TCL and Panasonic have integrated ATSC 3.0 tunes, but the functionality has not yet become universally implemented. This situation has created a niche market for external tunes, most of which cost $ 200 and more, making ATSC 3.0 compatibility an expensive upgrade.
Now, with an external tuner that sells for less than $ 70, upgrading a TV with ATSC 3.0 will be an easier concept to face for a wider band of viewers.
ATSC 3.0: why you need it
According to ATSC, an industrial group that develops the standards used for television and radio, ATSC 3.0 or NextGen TV, is on the right track to reach 80% of viewers in the United States (see the most recent cover card below).
With a high dynamic range (including Dolby Vision and HDR10 +formats) and Dolby Atmos Audio, the advantages that ESC 3.0 offer on the ATSC 1.0 broadcasting system (which is always active and supported even by televisions with ATSC 3.0) include interactive features such as personalized program guides and even games.
The format also supports 4K broadcasting, although this feature has not yet been implemented and so far seems to be overshadowed by HDR, which can be applied to 1080p emissions and has already been widely used for sports and other programs.
While many television manufacturers now provide TUSC 3.0 tunes in their televisions, in some cases, the functionality is reserved for the highest -end models. Samsung 2025 mini-LED TVs such as the Samsung QN990F, for example, provide ASC 3.0 care, while some of its 4K models have an ATSC 1.0 tuner.
LG also included an ATSC 3.0 tuner on its G3 serial OLED TVs such as the LG G3. From 2024, however, LG ceased the ATSC 3.0 support for all its televisions, making an external tuner a need for them to receive ATSC 3.0 emissions.
Obviously, LG’s popular OLED televisions will be perfectly suitable for a relatively cheap complementary system like the UXB UXB ADTH NEXTGEN TV, which connects to a USB port on a TV and connects to one of the best indoor TV antennas.
But brands like LG and Samsung use an intelligent owner interface for their televisions (webos for LG, Tizen for Samsung) and, as mentioned above, ADTH’s USB receiver only works with Android TV, Google TV and Fire TV Smart TV.
Will LG bring the ATSC 3.0 support back to its televisions, and will Samsung begin to implement it in models at a lower cost? This is impossible to say.
The ATSC 3.0 support increases, as Hisense clearly shows, which has added atsc 3.0 TV tuners to its Full Hisense 2025 TV range. Until then, many viewers will have to depend on external solutions and, unlike the new ADTH USB receiver, they will not be cheap.
