- Apple has seven virtual reality devices in preparation, a report affirms
- This includes both smart glasses and vision -style helmets
- The first device will not be launched before 2027, however
Apple’s pro vision helmet has not yet proven to be the success that Apple hoped, while much lighter intelligent glasses like Ray-Ban Meta-Banfarers have been much more popular. Now, however, a new report has reversed beans about how Apple hopes to follow the pro vision – and how it could possibly move the meta glasses of their high perch.
The news comes from Apple analyst, Ming-Chi Kuo, who has published a new report saying that Apple is currently working on seven different heads. It is much more than many people who previously achieved and suggests that Apple was not put off by the difficulties of pro vision.
In particular, Kuo believes that the first of these devices to win a real traction will be the Ray-Ban competitors of Apple. According to Kuo, they could send 3 to 5 million units in 2027, the first year, they will be on sale. This could push the total market sales of augmented reality glasses (AR) to more than 10 million units per year, known as Kuo, suggesting that Apple specifications could sell like hot cakes and eat a large market share.
Apple Vision Series and Smart Glasses Roadmap (2025–2028): Smart Glasses set to control the next wave of Consumer Electronicsful Story: pic.twitter.com/u2nqhbmeygJune 29, 2025
In fact, although Apple is a little late at the party, Kuo does not seem to think that his rivals will obtain many significant successes.
Indeed, while Apple has a hard time with the aspect “operating system and software fueled by AI” (as we have seen with Siri recently), its “robust material development capacities and its integration of ecosystems” give it a big advantage. This could mean that Apple’s ARA glasses are a success, despite the other companies that arrive at it first.
Seven development products?
Overall, Kuo says that Apple works on seven different products at the head. Five of them have a solid release calendar, he believes, while two still have to be determined.
Three of the coming devices will be full helmets like The Vision Pro. This includes a pro vision with a M5 chip, which should be launched around the third quarter of 2025. It will only be delivered with a new chip and no other change, which means that it will remain a niche product, says Kuo.
There will then be a light “Vision Air” headset in the third quarter of 2027 with a lower price, a lighter 40% frame and an iPhone chip inside. Then, in the second half of 2028, we should see a second generation pro vision with a new lighter design, a Mac chip and a lower price.
On the side of the smart glasses, we will see the Ray-Ban style specifications aroused in the second quarter of 2027. Here, you will get “audio reading, camera, video recording and environmental detection of the AI”, more “vocal control and gesture recognition”, but no display functionality.
In the second half of 2028, Apple will launch a pair of smart glasses that will add the missing display capacities in its radius radius specifications. Kuo also says that there is an “additional variant” of this development product with a “subsequent production chronology and lower visibility”.
Finally, Apple also works on an “display accessory”, says Kuo, but its release date is less certain. It has apparently been interrupted since the fourth quarter of 2024 and is “under examination for repositioning and refinement of specifications”.
It would have an “connection attached to display the content of Apple devices” (like an iPhone), but Apple suspended it because it lacks a real competitive advantage against other products. Kuo believes that it is possible that Apple restarts production, but there is no estimate for when it could be.
Overall, then, it seems that Apple has a large list of reality devices under development in its secret laboratories. However, if you hoped for a quick follow -up of The Vision Pro – or the rapid arrival of a cheaper helmet – you are not lucky. With the first of these products that do not launch before 2027, we still have an expectation to do.
