- Apple overhangs “research advertisements” for “Apple ads”
- He says it is because they are now available beyond the search results
- Apple could also seek to extend its ads to other services
Apple has renamed its “research advertisements” to “Apple advertisements” to mark wider advertising options beyond research results with regard to more income – and help advertisers generate more income – from more sources.
Initially offered only in the results of the research of the App Store, Apple now displays announcements in the tab today and in the sections “You might also like” specific application pages.
In addition to offering more clarity than “Apple advertisements” are no longer only specific to research, the name also takes a step in the direction of consistency between other services, for example “Apple Music” and “Apple TV +”.
“ Apple Ads ” is the new name of Apple’s advertising activity
In addition to modifying the name for simplicity and consistency, it is possible that Apple also seeks to extend its advertising companies, hence the deletion of “research”.
For example, Apple may plan to introduce ads on more services, including Apple Maps, to further increase its income.
All this is only speculation, however, because the justification of Apple (via 9TO5MAC) The participating developers were that its advertising internships have simply extended since their launch in 2016:
“When Apple search announcements were launched in 2016, we offered a single placement of advertisements at the top of the search results. Today, advertisers can broadcast announcements in several investments in the App Store, so we decided to change our name.”
This is not the first time that we have pointed out that Apple has been looking to extend its advertising activities. A little over a year ago, it appeared that the Cupertino giant may be testing a tool powered by AI designed to optimize the advertising campaigns of the App Store.
He would also have hired in his TV -AD sales activity – another indication that he could extend the company to a decision similar to Netflix, which has a more expensive subscription.
