- Apple could lay off sales staff
- Reports indicate that several dozen workers were affected across corporate, government and university accounts.
- Move seeks to streamline some processes and “connect with more customers”
Apple is reportedly about to lay off sales staff in order to better focus its efforts on certain sectors.
Reports of Bloomberg said several dozen workers could be forced to leave the company, which is rare for the iPhone maker.
The affected workers are apparently focused on the corporate, government, and academic sectors, which could signal a change in approach from Apple in these areas.
Layoffs at Apple?
In a statement to BloombergApple said that in order to “connect with even more customers, we’re making some changes within our sales team that impact a small number of roles.”
The publication said staff responsible for operating Apple’s briefing centers for institutional meetings and product demonstrations for potential customers have also been affected, with the recent US government shutdown potentially not helping matters.
In its recent financial reports, the company had approximately 166,000 full-time employees as of September 27, 2025.
Large-scale layoffs have seemingly become commonplace in the tech sector lately, and few companies escape unscathed. That being said, layoffs are rare at Apple, which has largely managed to escape mass layoffs.
Amazon has revealed that its plans to cut 14,000 jobs will apparently be influenced by a desire to stay relevant and agile in an ever-changing market.
Verizon also recently revealed that more than 13,000 workers would lose their jobs in a move described by its CEO as an opportunity for the company to better meet the needs of its customers and strengthen its position in the market.
TechRadar Pro has contacted Apple for comment.
Follow TechRadar on Google News And add us as your favorite source to get our news, reviews and expert opinions in your feeds. Make sure to click the Follow button!
And of course you can too follow TechRadar on TikTok for news, reviews, unboxings in video form and receive regular updates from us on WhatsApp Also.
