- A new report underlines how secure the Apple TV is secure
- He says it is the best for confidentiality in streaming because Apple does not focus on the sale of ads
There is no shortage of streaming boxes or streaming sticks, but since the original Apple TV was unveiled, the tech giant -based tech giant has always been decidedly premium. And beyond easy integration with other Apple devices and the possibility of living in the ecosystem, he also obtained a distinction to be one of the best confidentiality streaming boxes.
That is to say according to a new public report of research interest (PIRG) which has maintained itself Ars Technica. Everything comes back to the idea of many streaming boxes integrating advertisements directly into experience. You will see this on Roku as well as on Amazon Fire TV, which, in some cases, have complete advertising banners. It is also common for smart, LG and Samsung TVs too.
The Director of the Public Interest Research Group (PIRG), RJ Cross, said to them: “Apple’s main business model does not depend on the sale of targeted ads, so it is a little less incentive to harvest and monetize incredible quantities of your data.” And this is a good point, because it also limits the quantity of follow -up that Apple may need to do on the device.
Yes, your recently watched list is available and can synchronize on devices, and content recommendations are also available. However, it is not engaging ACR (or “automatic content recognition”) to follow everything you do on the device. This technology is mainly used to follow vision habits and what was consumed on a TV, ultimately to create a profile. However, Apple confirmed to Ars Technica that at that time or in the past, the streaming box has not used this technology.
It is a big victory for consumers and comes to the ultimate recommendation of Pirg that the Apple TV 4K is the best bet for consumers concerned about confidentiality who want the best of class. You will always need to connect with your Apple account and accept the “data and confidentiality” conditions during the configuration process, but it is less demanding than other streamers on the market.
The data collected, such as what you or other profiles on the Apple TV 4K watch or look, is done anonymously, which means that it is not traceable to you or any other user on the streaming box. These data, once anonymized, can be shared with streaming services that use Apple APIs and offer applications. Here, in addition, you can deactivate some of the personalization and recommendation features.
When you use Siri, either via the Siri remote control which goes with the Apple TV or another Apple device to control the Apple TV 4K, these conversations will fall under the general stipulations of Siri of Apple. For certain requests and requests, the transcription is sent anonymized without personal details to the servers of Apple, but there will only be for at most six months.
You can see the conversation between ARS Technica and the public interest research group here. If you’ve considered the Apple TV 4K, you can read the full review of Techradar here. It is expected that at WWDC 2025 – The World Conference of Apple Developers – A major update for TVOS will be announced, presenting a new look that we will probably call Sleek, as well as other more advanced features.
With TVOS 18 last year, Apple gave the subtitles a significant upgrade. When you press Mute, it automatically starts with subtitling. It was a small change that made a big difference.
