- “In response to EU regulatory pressure” could work to allow European users to switch to third -party voice assistants on Siri
- This decision comes in the midst of indefinite delays with Siri upgrades fed by AI originally scheduled for March 31
- Managers show concern for the future of the company, because Apple is late on competitors in the AI race
Apple would work to refine its iPhone operating system to allow European users to choose a third -party voice assistant as a default option on Siri.
The new bombshell Bloomberg Apple AI report by Mark Gurman and Drake Bennet, citing “a person with knowledge of the issue” and follows in the wake of Apple’s public struggle to provide Siri improvements from AI that were revealed for the first time in June 2024.
This is a situation that has already led Apple to draw a range of IA -centered ads and “now available” claims on Apple Intelligence’s web page. These upgrades were initially launched in iOS 18.4 on March 31, but now seem to have been delayed without a firm release date.
This report also claims that Google Gemini is on the right track to be added in iOS 19 as an alternative Chatgpt, according to people knowing the plan.
In addition to the fight to make Siri smarter, Apple is also faced with regulatory sanctions in the EU after having already been sentenced to a fine for having forced users to use their own application store.
At the moment, if you are asking Siri on an Apple Intelligence compatible iPhone (iPhone 15 pro or more recent) something like “How does the editing DNA work?” The virtual assistant currently has no response – except to ask users if they want Chatgpt to answer.
According to an Apple leader quoted by Bloomberg, Apple’s usual methodology is “we are late, we have more than a billion users, we are going to cring it and we will beat everyone”, but that does not work this time.
Where now for Siri?
To support its claims, Bloomberg’s report notes that Eddy Cue – The main vice -president of Apple’s services – fears that “AI will not be able to do to Apple what the iPhone did to Nokia”. CUE was recently cited during the testimony of the court saying that it is possible that the iPhone could be unimportant in 10 years, “as crazy as it may seem”.
Although he could ultimately not have the choice with regard to changes in the EU, Apple would obviously prefer that Siri can compete with Gemini and Chatgpt on the front, but at this stage, it does not seem to have a clear path when it comes to filling the gap, with a senior member of the AI AI team. “”
While allowing users to abandon Siri for a third -party alternative to appear would deal with the short -term problem and could be a good thing for iPhone and Mac users, from Apple’s point of view, it would also be an unwanted admission of this current state.
In his testimony of court, Cue said that for the first time in 22 years, Google research on Apple aircraft dropped last month. The reason provided was that users turned away from search engines and to AI tools to collect information.
While Apple has a dedicated clientele who will continue to buy Apple devices almost Be that as it may, as AI integrates more into people and personal life, it may be the decisive factor for less faithful users.
In comparison, Android devices have long allowed owners to switch to another virtual assistant, which continues in the age of AI.
Apple has undeniably lagged behind with regard to the integration of AI, but perhaps not disastrously-and when it comes to such a changing world technology, it may not be such a bad thing. Given how unreliable Google IA’s overviews can be, it is certainly not an exact science.
Recognizing that they need time to bring Siri to a point where he can compete with others, and give users other features in the meantime, seems to be a victory / win for Apple and its customers – if the iPhone manufacturer can swallow his pride.
