AI-focused entertainment and Web3 infrastructure company Astra Nova has raised $48.3 million to expand its suite of tokenized content tools and creation platforms.
The funding includes $41.6 million from a recent strategic round and builds on previous investments led by Outlier Ventures as well as family offices and institutional investors in Saudi Arabia, the United Arab Emirates and Bahrain, according to an announcement shared with CoinDesk.
The company develops tools that allow creators to launch blockchain-based entertainment experiences without the need for technical skills.
TokenPlay AI, its flagship product, acts as a no-code launchpad for mini-apps. Powered by Alibaba Cloud, it allows token-based communities to launch interactive utilities in minutes, the company said.
Other live products include NovaToon, a Web3 webtoon platform that allows fans to co-create stories with NFTs, and Deviants: Fight Club, a Telegram-based PvP game that integrates Astra Nova’s RVV token for in-game rewards. BlackPass, the company’s on-chain engagement and loyalty program, has attracted more than 250,000 to date users.
The company says it plans to expand into new markets in the Middle East, Europe and Asia while preparing to comply with regulations. Strategic partners include NEOM, NVIDIA Inception and Alibaba Cloud.
