If you – like many of us – you have found to think about the adoption of a VPN lately, a visit to London Shoreditch on August 20 may well have done things for you, once and for all.
Walking in Boxpark that day, you may have tripped on the legendary Kingmurals of local street artists, harshly paint a live wall in front of a curious crowd of spectators and passers-by. Armed with buckets of painting and stencils in hand, the street artist made a rather bizarre but definitive answer to all your puzzles linked to VPN.
At first glance, the wall mixture of repetitive philosophical passages could have seemed confusing – a cross between Shakespearean -Hipster poetry and a wacky advertising campaign for the last brand of lifestyle. Except for a rather visible detail: the term recurring VPN exactly twenty -three times in fat, turquoise – as name, adjective and verb.
“When a VPN is necessary, our VPN becomes the VPNEST VPN forever VPN,” proclaims one of the absurd whimsical passages on the giant wall. After surrealist chatting lines, graffiti, however, reaches an unequivocal conclusion: “Just get it. It is a VPN.”
The stuntman marks the latest Surfhark campaign, one of the best VPN services according to Techradar reviews. This time, the position of the cybersecurity company is crystalline – VPNs are no longer just a technological tool, they are a lifestyle. You run, you cook and you too VPN. No matter what the VPN is doing as long as it does. Well, also forget the details – just “VPN”.
The latest Surfhark initiative seeks to exhibit an industry that too often discourages users with an extremely technical media threshing, blurring obvious decisions – whether or not to protect your digital identity – which should be purely simple instead.
“By making the message fun and absurdly simple, we emphasize that a VPN should simply do its job without complicating things,” explains the director of surfhark marketing, Regimantas Urbanas. “It is important that our customers understand not only how things work, but why they count.”
If it is common that cybersecurity products regularly fall into the technical jargon trap, Urbanas notes that in the interviews of the users carried out by Surfshark, consumers regularly affirm that simplicity is an absolute priority during navigation in the world of VPNs, demanding conceptions of intuitive applications and a clear and concise language on the site.
During the campaign, a host of Surfhark injected more trivial humor into the procedure, engaging passers -by with interrogation ruminations on VPNs which made them compare VPN to ponies, sharks or sounds of strange shape. Shoreditch provided “the perfect environment” for the exclusive unconventional approach, and the King-Mural Cascade was glue which “gave life to creative energy”, says Urbanas.
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This is not the first time that Surfshark has aroused public attention with stimulating marketing campaigns. A 2.5 -meter lively pink hose that flees a green mud outside the “Big Five” offices in Munich, or the sadly famous transparent mobile toilets that have visited several areas in London, also urged people to reconsider their digital lifestyle choices.
However, the last blow reflects a change of direction. The company now looks at the importance of making the VPN accessible and reliable, stressing that VPNs must now be considered an essential daily.
This decision follows a sharp increase in the use of VPNs, as compulsory age verification controls have come into force in the United Kingdom and growing awareness among users of the advantages of the use of a VPN.
“New regulations certainly have an effect on awareness of VPN, especially when they trigger conversations on their implications for privacy and cybersecurity,” explains the urbanas.
That the campaign has pierced this house be at home to decide. However, one thing seems certain, at least according to the cybersecurity company: not using a VPN becomes less a viable option. And Surfshark is sure that they are the ones who have the obvious answer.
